The data is clear. Work is broken.
IT’S TIME TO TURN THE TIDE
shifting the story of work, for good
Tide Turn Lab is a research and storytelling studio dedicated to proving the business case for making work better for everyone.
Our work helps leaders, companies, and communities understand how to build high-performing businesses that improve people’s lives so they can move beyond outdated workplace norms and toward a future where people and business thrive together.
We focus on three essential pillars: (1) quantitative research that supports the business case, (2) qualitative storytelling that engages people’s hearts and minds, and (3) partnerships with forward-thinking organizations and business leaders to get these new narratives in front of the right people.
Our goal is simple: Build the case. Share the stories. Scale what works.
Because when people, businesses, and communities thrive, the tide turns—for everyone.
the future of work must be radically more human.
But belief isn’t enough—
we need proof, stories, and scalable models that show what’s possible.
The Problem
Under business as usual, chronic stress, mental and physical health issues, and burnout have become the norm.
4 out of 5 people say their primary source of stress is work
Three out of five working adults have experienced negative mental or physical health issues from work-related stress.
60% of people say their job has more of an impact on their mental health compared to anything else
More than 75 percent of workers have experienced burnout at their current work
While we've normalized these issues, they're actively destroying people's lives.
Here’s the good news: most of workplace stress is entirely preventable
It happens because of the way we've set up our workplaces: overworking people, excessive demands, hyper-competitive environments. People are suffering and businesses are as well. We need new models that prove it's possible to run a financially successful company without destroying people along the way.
That's what we're setting out to do—to prove what’s possible with research-backed models that actually work.